[Megan]

Hi everyone back now that the holidays are over and life is settling back down. Were the Holidays good for you?


I just saw this and wondered if anyone else happened to see it? and what do you think?

http://www.cattlenetwork.com/cattle-news/Now-they-need-a-definition-239323591.html

It's about this:

A McDonald’s web page outlines the company’s plan for sustainable beef, which includes:

• Create principles and criteria for sustainable beef production
• Identify and test sustainable beef production practices
• Lead with transparency and engagement
• Work closely with our suppliers and other partners for change in the industry

I'm wondered about the criteria they are setting up.


What do you think about all this?

 

[RanchWife]

They have a hard time defining sustainable. Cattle production is complicated and to define one method as sustainable would require a massive research project. I have a feeling they'll just go with what sounds best, wind energy sounds sustainable but when you get the un-skewed facts, those wind farms use about as much energy as they produce. What's sustainable about that?