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Hi everyone back now that the holidays are over and life is settling back down. Were the Holidays good for you?


I just saw this and wondered if anyone else happened to see it? and what do you think?

http://www.cattlenetwork.com/cattle-news/Now-they-need-a-definition-239323591.html

It's about this:
A McDonald’s web page outlines the company’s plan for sustainable beef, which includes:

  • Create principles and criteria for sustainable beef production
  • Identify and test sustainable beef production practices
  • Lead with transparency and engagement
  • Work closely with our suppliers and other partners for change in the industry


I'm wondered about the criteria they are setting up.


What do you think about all this?
 

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They have a hard time defining sustainable. Cattle production is complicated and to define one method as sustainable would require a massive research project. I have a feeling they'll just go with what sounds best, wind energy sounds sustainable but when you get the un-skewed facts, those wind farms use about as much energy as they produce. What's sustainable about that?
 
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